It’s been a month since I started doing PPV marketing. It feels like I haven’t learned much, but I’m sure I have but don’t realize it yet. I learned how bidding works, how to track stats, research trends, and more! I’m also building my own landing pages. I’m simply building landers that consist of a full image I created using photoshop. I’m surprised that some have converted. Though, I haven’t tapped into coding complex landers yet.
What Did I Promote?
The bulk of the offers I promoted were freebies (free ipad, iphone, giftcard, etc.). I’ve gained a small amount of success with these but I find as time passes, the offer dies out. That’s why it’s good to test different offers and different offers from other networks. I’ve had very minimal success promoting freebies via direct link. Your campaign will be more solid if you build a landing page that convinces users to complete the required action. I lost about $30 by direct linking a Groupon Zip-Submit (that converts on the first-page) and targeted other coupon sites. You’d think it’d be simple but it isn’t. It still puzzles me as to why I didn’t get much conversions.
Other than freebies, I also promoted facebook app dating offers which died out after a week. I actually made a good profit direct linking these offers to dating sites.
One offer that’s been consistent is a game offer I’ve been running. I built a lander associated with a celeb. It’s actually the first lander I’ve made, and it’s still profiting today!
I would say my first month has been a success. I’m making a few dollars worth of profit with a couple of campaigns. I suppose the next thing to do is to scale these campaigns but I don’t have any idea where start.
Here are my stats for May 2011:
I’m surprised to see I made a profit. I planned to break even but this is better! I actually thought I lost money at first because I compared my spend to my EWA revenue, but I remembered about offers I split tested with WSM and COPEAC. I bet pros could pull a $1000+ profit with a $300 spend. Can’t wait to get to that level.
This June, I plan to tap into foreign traffic to see how it goes. I’ll continue PPV and take shot at promoting offers with higher payouts, such as credit report and ringtone offers.
I enjoy using Traffic Vance. It doesn’t take long to get your ads approved and they aren’t as strict as other networks. The hardest part was risking $1000. I’m not looking back. If you intend to make serious money you have to take serious risks!