My Facebook Advertising Experience

In August, there was a case-study contest I decided to participate in. You had to advertise a game offer on Facebook with a $200 budget. The contest ran for 2 weeks. This was my first real attempt at advertising with Facebook Ads.

When I learned about the details of the contest I instantly knew what offer I was going to run. I promoted Wizard 101. I had huge success on this offer with PPV, so I decided to port it over. I targeted both Males and Females 13-17 and targeted 18-25 separately. My ads were very generic. I wanted to test how well they’d do before going at it at an angle.
Facebook ads1

As for bidding, I kept mine at $0.50 despite the high suggested bid prices.
To fast-forward a bit, those ads didn’t perform well. They received clicks but the conversions were close to none.

I decided to go at an angle with my ads. Since I’m promoting a game about wizards, I thought about what things I could add to my ads.
When people hear wizards, what do they think about? Harry Potter! But if you keep up to date on pop-culture, there’s another celebrity that’s gotten a lot of press and is associated with wizards. Yes, I used Selena Gomez. Funny thing is, is that she actually did promote the game awhile back. So, I searched for images and made new ads to test.

After running those ads, clicks and conversions went up significantly.
Facebook ads2

Unfortunately, I still was not able to profit despite the changes I’ve made. I kept with those ads because they seemed so promising. I thought I just needed to fine tune them. To start, I paused the ads targeting ages 18-25 because the magic just wasn’t there.
To the existing ads, I targeted by interests, which were Selena Gomez and Justin Bieber.

I let the ads run for a few days and paused the ones that weren’t performing well, and I was left with 3 ads.
Facebook ads3
I let a few days pass and I still was not seeing any profit. I paused all my ads to analyze what was going on. I realized that I needed get my CPCs down lower. To further close the profit/loss margin, I requested and received a pay bump on the offer. Now, I had to figure out how I was going to lower my CPCs. I tried experimenting with daily budgets and lowering my bids after my CPCs drop. Raising my daily budget helped a bit because it allowed my ads to receive more impressions and clicks.
Facebook ads4
In the end, I was unsuccessful at making my campaign profit. I was nearly at a -50% ROI but I did gain a significant amount of knowledge. I learned that it wasn’t impossible to advertise on Facebook it just takes work. I was also very happy with my ad approval ratio. Only 2 ads I submitted were disapproved. Perhaps my flaw was in not split testing other ad copies because a high CTR (Click Through Ratio) is key to lowering CPCs.

In all, I generated 88 leads, $103.75 in revenue, and spent $200 receiving an ROI of -48%.

In addition to the contest, I was also testing other game offers on Facebook and received similar results. My total Facebook ad spend in August reached over $400. I’m putting off Facebook for awhile and sticking to PPV for now where I have had success.
Don’t let my campaign discourage you. You can find still find success on Facebook. You just need a strong budget, creativity, and patience.

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42 Responses to My Facebook Advertising Experience

  1. Web design New York October 18, 2011 at 10:57 pm #

    wow.. 813 clicks from 200 $ only.I have read bad reviews about Facebook advertising because of high cost but from your experience, i think I should try it once just like this and see how much clicks I get.

  2. Amit October 20, 2011 at 9:53 am #

    Man this is really great at least you got experience next time I am sue you will make money ,Best of luck!!

  3. Mark October 20, 2011 at 10:46 am #

    Nice job. Sucks you didn’t get profit but you sure learned a lot.

  4. Alan Smith October 20, 2011 at 9:06 pm #

    Your experience motivate me to give a try on this. Main feature i like most about facebook ads campaign is that “it allows image in ads”.

  5. PPV Profits October 21, 2011 at 4:26 pm #

    It’s good to know that it’s not that expensive to advertise on Facebook.
    I will give it a try!

  6. cross bow October 24, 2011 at 9:53 pm #

    very motivational experience..you did excellent..keep it up

  7. PPC Ian October 25, 2011 at 11:02 am #

    Great case study, D3so! FB is so much fun. Not easy all the time when it comes to driving a large profit, but especially helpful for branding and driving likes to one’s fan page.

  8. FeLiXWL October 27, 2011 at 4:13 am #

    Is Bad ROI , isn’t it, that so reader blog needs time and hardworking to successed, great article.

  9. Alan Smith October 31, 2011 at 10:53 pm #

    In my personal experience it is very easy to access.

  10. cross bow November 1, 2011 at 8:58 pm #

    I m also used Facebook for the advertising and it really helps me to overcome the problems.thanks for the Facebook advertising.

  11. Html5 Conversion November 21, 2011 at 10:28 pm #

    There has to be a way to leverage paid social traffic, especially considering how targeted you can get (today’s post “How to Advertise on Facebook in 10 Minutes or Less”), wouldn’t you agree?

  12. Linniane November 24, 2011 at 5:32 am #

    For the long time , I wanted to use facebook advertising but I was looking for the strong positive response. Now I got more confident on trying facebook advertisement.

  13. Latest Landlord News UK November 29, 2011 at 5:17 am #

    Now a days Facebook is the best idea to promote your business, because at a time you will find sufficient users from all over the world and from there you can get easily redirect it to your website.

  14. radityawirayoga November 30, 2011 at 1:53 am #

    Hi Guys
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  15. online games November 30, 2011 at 3:49 pm #

    thank you, this could be for the try

  16. cross bow December 1, 2011 at 6:58 pm #

    Facebook is really a good place for marketing as the people are associate with each other.It just like a chain in which every one is connected by some means.So using Facebook for the marketing is a good option.

  17. sink vanities December 2, 2011 at 10:53 am #

    I truly inspired after seen the great efforts you made on Facebook Advertising.
    Will try to do same as you performed.

  18. Alan Smith December 5, 2011 at 9:57 pm #

    Yes, you are true. In my knowledge facebook ads is the only ads campaign which allows image with text.

  19. Alex Braker December 5, 2011 at 11:34 pm #

    The good thing about facebook advertising is its ability to filter the audience that you want to target with different parameter like age group, gender, location and their profile content. If we do it efficiently, we can drive lots of quality just like above.

  20. sink vanities December 8, 2011 at 10:37 am #

    I learn a lot from your experiences.Organize a contest and questioning also handy to get good response from followers. You shared images above are shows that how well you performed.

  21. sink vanities December 13, 2011 at 3:25 am #

    I always concern about security and in big dilemma always that my personal details are in safe place at Facebook.Few days ago i heard news that someone hacked a celebs Facebook account and steal the information,Its bad to a renowned site.I think Facebook should ensure security to all.

  22. Ladders for sale December 16, 2011 at 2:36 am #

    I am thinking about advertising on facebook and would like to know if anyone has had experience with this?

  23. web design new york January 15, 2012 at 12:26 am #

    hi this is very good blog for new web Masters that will help more for newbies… we also web design company,, good blog keep on posting..

  24. bean bags January 15, 2012 at 9:57 pm #

    Nice job. Sucks you didn’t get profit but you sure learned a lot

  25. sink vanities January 16, 2012 at 5:13 am #

    Stats encourage me a lot to work hard for business success with Facebook help.Many people across globe taking the help of Facebook to boost business.

  26. Ladders for sale February 13, 2012 at 3:05 am #

    If I were to advertise through Facebook how exactly does it work? Let’s say I’m trying to advertise for my local business here in the Philippines. How to be yourself or Facebook controls whether or not the people who saw the ad I live in Philippines? Also, is there a difference in price I have to pay to advertise to more people? I mean, I really don’t have a clue how to how Facebook ads work and I want to know everything about it in as much detail as possible, that would be great. Please help if possible.

  27. cross bow February 15, 2012 at 9:06 pm #

    I really enjoyed the post..Thanks for sharing this interesting post.

  28. IT Outsourcing Companies February 24, 2012 at 3:52 am #

    hey i already do that. and i get the best result from that. I think u can do that very proper way….

  29. crossbow February 27, 2012 at 1:10 am #

    I like Facebook very much as it have lots of things to do and having an intense power to bring more traffic towards your stuff.

  30. bean bags February 29, 2012 at 11:08 pm #

    Facebook is really a good place for the marketing and getting more reviews about the product that would really help[ you in analysing the report.

  31. Alex Braker March 1, 2012 at 2:40 am #

    no. of growing users each year with consistent visits is the best potential of FaceBook. Every day there is new application available and it is also improving its capacity to give platform for targeting user oriented advertisement for business.

  32. FM3 Mexico March 1, 2012 at 2:57 am #

    The Facebook advertisement experience is really incredible.One can get tremendous result in less time.Just need to execute the campaign good.Many people getting advantage of it.Thanks for shared details…

  33. business page facebook March 1, 2012 at 4:54 am #

    I like the image feature in facebook campaign and page creation which really boost the traffic towards website.

  34. Alan Smith March 2, 2012 at 8:47 pm #

    Really, Facebook is the fantastic social networking site through which we can able to reach our target audience very easily as well as helps to do advertising of anything and share it to target audience in a minute.

  35. outsource .net development March 3, 2012 at 2:49 am #

    First of all I want to say congrats to you for participating such a contest and i agree that Facebook is one of the best way to promote business because billions of people are using facebook now-a-days.

  36. beanbag March 16, 2012 at 3:30 am #

    The post is very informative and useful for me.Thanks for sharing the post.

  37. crossbow March 24, 2012 at 1:05 am #

    The experience is very nice and very helpful.Thanks for sharing the experience.

  38. FM3 Mexico April 2, 2012 at 2:16 am #

    Advertising experience with Facebook is great for me.I made a group with friends and we started it.Its result oriented and huge profit making.We got good sale and traffic from worldwide.

  39. crossbow April 3, 2012 at 12:21 am #

    i already do that. and i get the best result from that. I think u can do that very proper way….

  40. bean bags April 3, 2012 at 1:11 am #

    These new gadgets have given a born to new audience which likes to access internet very quickly.

  41. Alan Smith April 3, 2012 at 8:32 pm #

    Face book is the medium to share anything with our social network. It is the good source to earn money as well as build professional relation with different people.

  42. Alex Braker April 12, 2012 at 3:17 am #

    Who don’t want to utilize the platform where millions of users spend time to connect with their friends and when you have an ability to filter and target users as per your marketing needs? It’s pretty much good success with your campaign, inspired me to start one for mine.