Early last year (2010), I decided to work on this blog again. Amazingly, I found that this blog gained a PageRank of 1 despite being idle for the year 2009. I’ve lost my PageRank with previous sites before and each time I’m left guessing as to what causes this reoccurring disaster. As most of us know, Google is very vague when it comes to stating which terms we’ve violated. With one blog, I figured I lost my PageRank due to sponsored posts; remember PayPerPost and Google’s retaliation against them (I’ve heard that you can even lose your rank for mentioning “PPP”)? I still have no idea what caused the loss of PageRank for this blog. I believe it was due to it’s redesign. Last month (December 2010), I submitted a reconsideration request to Google and last week I saw that it was approved. Thus, my PageRank is restored!
Why is PageRank important?
I know most people walk off their PageRank loss by stating it isn’t that important, content is. But in reality, PageRank is essential to a site’s growth on the internet. It’s Google’s way of rating the importance of site’s and their pages due to the quality of their backlinks. Having a higher PageRank results in higher listings on SERPs (Search Engine Results Page). Also, having a high PageRank attracts advertisers because they want “link juice”, which means you could severely increase advertising prices on your site if you have a high rank. Having a high ranked site link to yours offers more link juice than a site that has a lower or no rank.
How to get your PageRank back:
First, you’ll need to figure out what caused your loss. Look through Google’s terms and see if you can spot your violation. If you’ve been doing paid/sponsored posts, remove them. I’ve heard that Google also penalizes paid links and if you use text link services such as Kontera. Next, log into Google Webmaster tools and click “Site reconsideration” on the left hand side. Note: you need to verify ownership of your site in order to proceed. Then, you’ll be taken to the request form where you’ll select the site that you’re requesting reconsideration of, and below you have to state which violations you’ve made and what you’ve done to correct the issue. Once you’re finished, submit the form.
For me, I stated that I used a text link service and removed all paid links. I forgot if I added anything else. I find it aggravating when high ranked sites clearly violate guidelines but aren’t penalized. It’s quite clear that Google is prejudice. They can slap around low traffic sites but if they lay a finger on any high traffic sites they look bad. At least I got my PageRank back. Next, is my Adsense account!