I recently finished the remainder of my $1000 budget on June 28, 2011. After a total of 26 Campaigns, 97,459 views, and $1000, these are my stats.
COPEAC – $128.95
EWA – $904.00
WSM – $131.00
Total Revenue: $1163.95
My ROI is somewhat decent ;). I’m going to make it a goal to reach an ROI of 50-100%.
I targeted a variety of niches. I should’ve stuck with one until it brought it good profits. Niches I’ve profited with are dating, gaming, and submits. I found it difficult to get financial (credit score, auto insurance, etc.) offers to work; I didn’t even make a single conversion. Those require a huge amount of testing.
I focused most of my time promoting submit offers (e-mail/zip submits). One of the best ways to promote these type of offers is by using the poll method. The poll method dates back to the early PPC days. It consists of a landing page that asks the user a question and is enticed by stating they have a chance to win a free prize. Once the user clicks their answer, they’re redirected to a “Thank you page” or straight to the submit offer. The best types of questions to ask are those involving trending events such as those of pop-culture or sports. You’ll also get a higher CTR (Click Through Ratio) if you use images that show emotion or something shocking. Also be sure the offer is appropriate for the audience you’re targeting. Would sports fans wouldn’t want a Victoria’s Secret gift card?
One of the best polls I ran took me about 30 minutes to make and profited me over $40 in one-hour. I created a poll based on America’s Best Dance Crew, a show on MTV. It was the season finale, and I thought it’d be effective to create a poll asking which dance crew would win in the finals. The thing is I worked on this an hour before the finale was about to air. I should’ve started a week earlier. My campaign and some of my targets were approved prior to the start of the show. This is the lander I used:
While watching the show, I noticed that the MTV Movie Awards was going to air right after the show. Another idea! I made a poll asking who will win best movie. I used the same targets from the ABDC poll and added more but it seems the approval team left for the day. The target the brought me the most conversions was obviously “mtv.com”. This is the lander I used for the MTV Movie Awards:
I know some of you notice so-called “legal issues” with my landers such as logo and trademark use. I had no concern since this was a short-lived campaign. After those shows ended, I wondered if the conversions would keep coming. Obviously, the conversions dropped and I stopped the campaign. I would’ve had more profits if I started this campaign earlier. The lesson learned is to keep your eyes and ears open for upcoming events. I also created a poll about the NBA Finals but didn’t get it to profit. I was getting conversions, I just didn’t do enough digging for targets.
I’m planning to either continue with Traffic Vance (TV) or give POF (PlentyofFish Ads) another shot. About a year ago, I tried running some offers on POF but had no success. I believe this was due to my bidding. I rarely bid over $0.17 CPM. Now that I have no problem bidding $11 CPM with TV, I can probably make it work with POF. I can’t do both because I would like to focus on one traffic source. Why not continue with TV? Because I learned that it requires a substantial amount of budget to test. I also believe I can learn a lot from POF. I want you to help me decide. Should I continue with Traffic Vance or give POF another shot? Take the poll on the lower right-hand side.