Choosing the appropriate name for your blog is one of the most important aspects of starting your blog. It is what identifies your blog and differentiates it from others. Some thought must be taken into consideration when naming your blog. Just don’t give it a name because it sounds cool. Think about your readers as well. Unless of course this is a blog that’s not intended to be branded or marketed to the general public.
The name of your blog has to be identical to its domain name. If it isn’t this could cause confusion among your readers. It could also make it a bit difficult to find your blog online. For example, if you name your blog ‘make money online blog’ but your domain is bloggingtips.com, it wouldn’t seem right. This also wouldn’t give you any search engine optimization (SEO) points. I also see many people following the trend of registering their own name as a domain and try to make money online by claiming to be an expert. Also, consider keeping your domain short so that it can easily be remembered. I know it can be difficult to find an appropriate domain that isn’t registered, but take the time to search. It’ll be worth it in the end. Despite all of the new domain extensions coming out such as .me,.mobi, .etc, .com is still king in search engine rankings.
Does it describe your blog?
Your blog’s name should describe what your blog’s about in a nutshell. More people are likely to visit a photography tips blog called phototipsonline.com rather than sofakingcoolpictips.com, right? You can try to be edgy and creative but don’t over do it. If you want to play it safe, be literal and professional. After all, you’re competing with millions of other blogs out there.
How unique is your blog name?
Does the name of your blog sound similar to others? I’ve seen this done with the phrase ‘make money online’ since it’s a competitive keyphrase. Many try to put their own spin on the phrase but few find success. Would you visit a blog called make money online today or make money online with a 13 year-old? A niche that’s been quite good with being unique are photo upload sites. You have imageshack, photobucket, tinypic, and the most recent popular service Flickr.
I probably sound like a hypocrite considering the fact that my blog name doesn’t following any of these rules but I’ve managed to make it work through hard work. I wouldn’t recommend anyone doing the same. In fact, I believe having an odd domain name halted success. The upside about my domain is that it’s short and seemingly easy to remember. I hope this helps you decide what to name your blog. Choose a blog name that matches your domain and make sure it describes what your blog’s about. Some may think that naming a blog isn’t that big of a deal. But honestly, take the time to do so and you’ll gain an advantage over your competitors.